Creating an Indie Hit by Avoiding Hollywood

PLUS: The Insane Production of "Skywalkers"

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Creating an Indie Hit by Avoiding Hollywood

We love talking about theatrical distribution ‘round these parts, and one of the biggest theatrical hits of the past few years is Hundreds of Beavers. “What’s Hundreds of Beavers?” you ask? See below!

Filmmaker Magazine’s Scott Macaulay has a fantastic writeup on the indie hit’s production and distribution. In a world where blockbusters keep underperforming, Beavers is a $150,000 production that made $450,000… and that’s just theatrically!

One of its crucial lessons for indie filmmakers is: stop trying to make a Hollywood movie!

Don’t try to imitate Hollywood-style naturalism. One of the truest dictums of micro- and ultra-low-budget filmmaking is that it costs money to create the sort of polished “reality” that Hollywood films go for. If you do try to go for this reality, you’re competing against a larger pool of better-funded movies.

One of my side jobs is screening movies for a film festival here in Los Angeles, and this could not be more true! Some of the worst independent movies are attempts at aping what Hollywood does well. Major film studios can make a realistic-looking police procedural by building sets and shooting on location. It doesn’t work if you’re shooting yours in empty office buildings and Airbnbs!

Some other fun details on the technical end of the film’s production:

Back in the day, it would have been inconceivable to make a no-budget effects-heavy film, but that’s not the case now with so many filmmakers developing these skills. Director Cheslik is an After Effects whiz, and he designed Hundreds of Beavers knowing he’d be working for free on the film’s 1,500 (!) effects shots…

Cheslik shot Hundreds of Beavers in 1080p — no stressing over 4K for him! — on a mirrorless Panasonic GH5. Maybe that decision didn’t suit so well with the DP — “I ignorantly bought it before the DP was lined up, then handed it to the DP, and he said, ‘Oh,’” Cheslik remembered — but the tiny camera wound up working for the film.

Even the movie’s distribution plan was unusual. The filmmakers handled the distribution themselves!

After the film’s run at festivals like SITGES and Fantasia, some offers trickled in, but, says Ravenwood, “…what really bummed us out more is it seemed like most distributors wanted to put it in theaters for a week and then put it right on video on demand. We just didn’t believe that that was going to help this movie out.” The filmmakers reasoned that they could promote the film better than a distributor.

Check out the full article for all the details on Hundreds of Beavers’s incredible success. It inspired me to once again start working on my own indie project, The Passion of Aunt Joan (when she gets out of prison).

The Insane Production of Skywalkers

Another film with an almost-unbelievable production story is Netflix’s Skywalkers. Check out the trailer below:

As a rabid van of YouTube videos where people climb high things and I break out into a cold sweat, this one was right up my alley.

IndieWire has a fascinating interview with co-director Jeff Zimbalist on how they put together a documentary like this. My favorite tidbit from the article was how they made sure they were able to collect all the climbing footage, even if rooftoppers Angela Nikolau and Ivan Berkus ended up getting caught:

Berkus taped their memory cards to his drone and flew it down to where the filmmakers were waiting on an adjacent rooftop.

When you’re working with so many different camera types, how do you maintain a consistent look? Zimbalist explains:

A key test for the film’s crew, however, was in integrating footage from across different camera types into a film that would look as immense and feel as immersive as the buildings Berkus and Nikolau climbed.

Zimbalist and Burkhonia tried to keep the same lens package on the cameras they shot with (first a Canon C-300 Mark II, then a Mark III, then a C-500) but were always conscious of adding in different grain structures to achieve a consistent visual look.

“We did use a lot of cinema grain to try and even out the look. So sometimes that meant degrading some of the sharper imagery in order to better match some of the less sharp imagery around it,” Zimbalist told IndieWire.

Shooting dramatic or introspective or even just preparatory scenes of Nikolau and Berkus training on the ground had the advantage of being done on the same two cameras with the same two lenses. The real challenge for the “Skywalkers: A Love Story” filmmakers, like their subjects, were the extreme climbs themselves. Zimbalist told IndieWire that they had to streamline all the gear Angela and Ivan would take with them on a climb, which included everything from selfie-stick footage and different iPhone cameras to GoPros and law-enforcement-grade night vision cameras. “There was a lot of matching in post,” Zimbalist said.

Make sure to watch the film on Netflix, it really is incredible!

Here’s a round-up of cool and interesting links about Hollywood and technology:

The biggest threat to film/TV streaming? YouTube and Tiktok. (link)

DaVinci Resolve is adding some exciting new features. (link)

A quick explainer on color spaces and gamuts in TVs and monitors. (link)