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- NVIDIA đ€ The Oscars
NVIDIA đ€ The Oscars
Plus: How a Hollywood Tech Nerd is Helping the US Military
Happy Saturday Hollywood tech nerds!
Weâve expanded our scope from Hollywood AI to Hollywood Tech Nerds.
In this issue, youâll learn:
How NVIDIAâs chips power Hollywoodâs Oscar Winners
How a Hollywood nerd is helping the US military
Kernels â 3 links worth making popcorn for
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NVIDIA đ€ The Oscars
NVIDIA, the chip manufacturing behemoth, recently revealed an incredible statistic. For the 15th year in a row, NVIDIA technologies worked behind the scenes of every film nominated for Best Visual Effects at the Oscars.
This year, that meant:
All Quiet on the West Front
Avatar: The Way of Water
The Batman
Black Panther: Wakanda Forever
Top Gun: Maverick
NVIDIAâs tech is transforming advanced capabilities in graphics like real-time ray tracing, simulation, AI, and virtual production.
Water on Other Planets
For example, on Avatar: The Way of Water, the VFX studio WÄtÄ FX created 3,240 shots (98% of the total shots in the film). More than 2/3 of which featured waterâwhich is one of the biggest challenges for VFX artists. For this film, WÄtÄ developed and implemented a new water toolset that helped them with simulation, rendering, and more.
âThe team started with pre-production and performance capture using a real-time, GPU-based ocean spectrum deformer, which served as a consistent, physically based starting point for water on set,â explained the NVIDIA blog. âFrom there, WÄtÄ created a new suite of water solvers â many of them within Loki, the studioâs in-house multiphysics simulation framework. Loki allows coupling of multiple solvers in any configuration. For example, hair, cloth, air and water can all be simulated together.â
Other big innovations thanks to NVIDIA tech focused on both dry and wet performance capture, new deep learning models to process stereo camera images and generate depth maps for compositing, and neural networks to assist with facial animation and muscle systems.
Car Chases Through Gotham
WÄtÄ also worked on the highway chase scene between Batman and the Penguin. As they race through Gotham, the Penguin sets off a sequence of car crashes and explosion.
The team put the car chase scene together through heavily enhanced live action and completely CG shots. To add to the complexity, they had to render the proper lighting, simulate realistic raindrops colliding with multiple surfaces, make hydroplaning and wheel spray look real, and illuminate the rain through highlights and streetlights. NVIDIAâs tech powered all of that.
Why does this matter?
With the AI boom, NVIDIAâs been all over the news. Theyâre the #1 choice for chips across the globe. Barronâs even recently said NVIDIA was âcannabilizingâ their competitors.
if you work on VFX or want to understand the magic behind movies, you need to know about NVIDIA. To learn more about how NVIDIA helps the entertainment industry, check out these cool videos:
How a Hollywood VFX Nerd is Transforming Military Vehicles
From The Avengers to protecting the country. Thatâs the story of Jayse Hansen, a Hollywood user interface designer.
Hansen was a digital designer on The Hunger Games, The Avengers, Iron Man, Spiderman, Guardians of the Galaxy, and Star Wars. It was his work on The Avengers that got the attention of the US military.
Hansen is now using his visual design talent and software like Cinema 4D to help the armed forces develop spatial holographic user interfaces. These systems will let soldiers interact with 3D space using AR, giving them more mental bandwidth on the battlefield. You can easily imagine a soldier wearing an AR headset like an Apple Vision Pro and getting information on his surroundings, vehicles, or even enemies.
Hansen explained that one place the army is hoping to use these is inside of vehicles. âYouâre very cramped and your displays are very small,â Hansen told Popular Mechanics, meaning that AR would âallow us to space out all these displays and have them all around you.â He continued, âIf you can spatially arrange the info, you multiply it, because you could have four, on your left, or on your right; four in the center; four up top, and you can keep going." It sounds like something right out of Iron Man or Tron.
You can have everything you need, right around you, almost like the most perfectly designed workshop you can imagine,â says Hansen. Or should we call him the real-life Tony Stark?
Kernels (3 links worth making popcorn for)
Hereâs a round-up of cool links about Hollywood and technology:
Christopher Nolan is weird (but itâs part of his brilliance). Listen to this podcast covering Nolanâs lifestory and eccentricities. (link)
Whatâs the future of Hollywood according to WIRED? Check out this weekâs episode of Gadget Lab. (link)
What would it be like if AI was a script writer? Casey Neistat used GPT to write a vlog scriptâand then filmed it exactly how it was written. (link)